Nexen Tire America, Inc. announced the integration of an online retail marketing platform to provide social media content and post automation to its Nexen dealers.
This online platform allows participating Nexen dealers to build a larger social media following with consistent content provided by Nexen Tire. The new resource supplies dealers with the tools necessary to begin utilizing a consumer-focused social media strategy and build a successful following. Nexen Tire recognizes its dealers are busy and don’t always have time to update their social media, so thanks to the integration of this new platform, dealers can now keep their social media fresh and up to date with new and exciting content with just three easy clicks and five minutes of their time, all at no cost to the dealer.
The platform allows dealers to automatically share posts provided by Nexen. It also allows for unique identifiers such as the dealer's address, business name, phone number and more to be automatically generated in every new post. This helps consumers to connect directly with the dealer sharing the content. Dealers signed up for this new offering can also manually share posts, customize content and even download company assets from Nexen Tire’s asset library.
All tools are available for sharing on platforms such as Facebook, Twitter and Instagram, and even email. Dealers can even take advantage of local advertising opportunities to help reach consumers within a target demographic nearest their store.
In addition to customizing their own content during the publishing process, dealers also have the option to enable full automation, ensuring Nexen handles all efforts for the dealer.
