Cooper's Winter Tire Earns Good Design Award
Cooper Tire and Rubber Co.'s Discoverer Snow Claw tire won a 2020 Good Design award for its design excellence and was selected from more than 3,000 entries around the world.
The award is based on criteria for innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency and sensitivity to the environment. The Good Design award is presented by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies and Metropolitan Arts Press Ltd. Entries came from more than 50 countries.
“The Discoverer Snow Claw’s proven technology gives truck and SUV drivers a tire they can be confident will provide ice traction and excellent snow performance,” said Michiel Kramer, executive director of product marketing for Cooper. “The Good Design award demonstrates Cooper’s ability to develop high quality and innovative products.”
The studdable Discoverer Snow Claw has the Three-Peak Mountain Snowflake (3PMSF) designation, and its patented Snow Groove technology traps snow in the grooves of the tire for greater traction, handling and stopping power, Cooper says.