Nokian Searches for the Worst Roads in North America
Nokian Tyres Inc. is asking drivers to vote on which city has the worst roads in North America. It's part of a new consumer campaign aimed at illustrating the dangers of potholes – and highlighting the tiremaker's Aramid technology.
A March report from the American Society of Civil Engineers found 43% of roads in the U.S. are in poor or mediocre condition; and they cost drivers more than $130 billion each year in repairs and other expenses.
Drivers are invited to visit Nokian on Facebook or Instagram to vote for their roads in a pothole bracket. Eight cities will face off on the first round, and drivers based in other cities can make their cases at NokianTires.com/Potholes. That page also has safety and tire information for drivers.
U.S.-based entrants on the pothole website will be eligible to win a set of Nokian One tires, which come with a Pothole Protection warranty, or a set of the Nokian Tyres One HT, a light truck and SUV tire with Aramid embedded beneath the tire’s tread for ultimate puncture resistance. The pothole campaign continues through April 9.