Midas Marks 65 Years
TBC Corp. is celebrating 65 years of the Midas brand this year and says just as its founder built a business responding to the market's needs in 1956, the brand continues to do the same in 2021.
Nate Sherman founded the brand on April 20, 1956, by offering speedy service and a muffler that came with a warranty "for as long as you own your car." The first store opened in Macon, Ga., and within a year the founding franchisees opened 100 locations, TBC says.
The muffler shop has adapted to offer complete auto service, with brakes, tires, oil changes and ride control services. There are now more than 2,000 locations around the world servicing both consumer vehicles as well as fleet vehicles.
Midas joined TBC in 2012.
“Our performance in the past year is a tribute to the ongoing strength of our 65-year brand and the drive, customer-commitment and entrepreneurial spirit of our franchisees,” says Midas Vice President and General Manager Will Helton. “Thanks to them, we’ve shattered monthly sales records four times in the past nine months—after the initial COVID-19 outbreak. 2020 was tough, but we’ve fought through. Together with our franchisees and their teams, we are taking the brand to new heights. After 65 years, the Midas Touch is stronger than ever.”