Mahle Kicks off ‘Drive With the Original’ Contest at AAPEX
Mahle Aftermarket Inc. will award a Ford Mustang from Petty’s Garage to the winning technician in its new “Drive with the Original” promotion. The company kicked off the contest at the 2016 Automotive Aftermarket Product Expo (AAPEX) on Nov. 1.
“Drive with the Original” celebrates the recent launch of the Mahle Original brand. The grand prize winner will receive a custom-built, twin-turbocharged, Mahle Ford Mustang. The contest runs from Nov. 1 to Oct. 1, 2017. Legendary driver Richard Petty was at Mahle’s AAPEX booth as Mahle executives announced the contest.
Four finalists will be randomly selected from all entries to receive an all-expense paid trip for two to the 2017 AAPEX in Las Vegas. The company said the “Original”, Richard Petty, will be there when the finalists select a key fob, one of which will start the grand prize Mahle Original Petty’s Garage Mustang.
In addition to the grand prize Mustang, over 2,400 instant prizes will be awarded, including Richard Petty Driving Experiences, autographed Richard Petty signature Charlie 1 Horse cowboy hats, autographed #43 die-cast model cars, insulated tumbler mugs and baseball hats.
“This is a great way for us to thank technicians for putting their trust in Mahle Original gaskets,” said Jon Douglas, general manager of Mahle Aftermarket North America. “We’ll be giving away thousands of prizes, including a fabulous custom Mustang from Petty’s Garage.”
The promotion is open to all professional technicians in the United States when their shop purchases select Mahle Original gasket sets. The Mahle Original gasket box will include a sticker with detailed information the technician can use to enter the promotion. The promotion features an instant win component where it reveals whether the technician has been awarded one of the instant prizes.
Mahle says that even if the technician does not win instantly, they are still entered in the drawing for one of the four trips to Las Vegas for the grand prize drawing. Technicians can enter every time their shop purchases a select Mahle Original gasket set.
The four finalists will be announced on or about Oct. 5, 2017. The parts outlet that sold the Mahle Original gasket sets to the four finalists will receive an all-expense paid trip to the 2018 Daytona 500.
The Mahle Petty’s Garage Ford Mustang comes with distinctive custom paint in Mahle blue and is powered by a twin turbo, 1,000 horsepower 5.0-liter engine. The engine is built with Mahle internal components throughout, which includes Mahle Original branded gaskets. Petty’s Garage has specially modified the suspension, spoiler and interior. Upgraded, high-performance wheels and tires complete the package.
Mahle announced on June 30 that the new brand name for its gasket line would be Mahle Original gaskets. The company says these will be the same products sold in North America since well before Mahle Aftermarket acquired the engine parts division from Dana Corp. in 2007.