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Bridgestone Names Correa Chief Marketing Officer

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Correa will oversee all marketing for the Bridgestone and Firestone brands.

Sara Correa has joined Bridgestone Americas Inc. as the company's chief marketing officer, replacing Philip Dobbs, who will retire at the end of October.

In her new role, Correa will be responsible for "driving enhanced coordination and marketing activation" for Bridgestone's tire and solutions businesses in both the United States and Canada, according to company officials.

She will oversee all marketing efforts for the Bridgestone and Firestone brands, as well as Bridgestone's sports platforms, corporate communications, research and training.

Correa most recently worked for TE Connectivity, a global provider of connectors and sensors for the transportation, medical technology, energy and data communications industries. She was the company's vice president, segment chief marketing officer, transportation solutions.

"Sara is a highly experienced marketing leader with a proven track record of delivering strategic marketing and communications programs in highly complex industries," says Paolo Ferrari, CEO and president of Bridgestone Americas.

"Her data-driven approach and collaborative leadership style make her the right person to take our marketing center of excellence to the next level as we continue to evolve our business to deliver safe, sustainable tire and mobility solutions."

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