CEAT Specialty Tires will be the official ag tire sponsor of the World Champions Rodeo Alliance, which produces major rodeo events across the United States, for the next three years.
CEAT also is sponsoring the Women's Rodeo World Championship, a first-of-its-kind event, according to the tiremaker.
This year's Women's Rodeo World Championship will take place Nov. 1-6 in Las Vegas, Nev.
In addition, CEAT is sponsoring the National High School Rodeo Association, the world's largest western equine group.
“Rodeo is such a natural fit for CEAT,” says Amit Tolani, the company's chief executive.
“A large percentage of rodeo fans are farmers and ranchers. We were also drawn to the competitors themselves - young men and women who compete in rodeo at all levels
"We are especially pleased to sponsor women’s rodeo, which is coming on very strong, as well as the junior high/high school competitors and Native American rodeo events.”
