Nexen Tire America Inc. has signed a three-year deal as the exclusive tire for the Anaheim Ducks NHL team, as well as their home arena, the Honda Center.
As the exclusive tire partner of the Ducks, Nexen says it will have access to the team's 1.3 million fans in Southern California, plus its national television audience. Nexen will have an array of branding opportunities for the team's regular season and playoff home games.
The Honda Center is home not just to the Ducks, but to other sporting events and concerts as well. The team was the first NHL team in California to win the Stanley Cup in 2007.
“Nexen Tire is extremely excited to be a part of a championship NHL franchise like the Anaheim Ducks and their premier arena, the Honda Center,” says Brian YoonSeok Han, CEO of Nexen Tire America. “This partnership will help to elevate the Nexen Tire brand among more than a million NHL fans across Southern California, and when these fans enter the Honda Center arena during a Ducks game or other premier events, they’ll know Nexen Tire has their back.”
The team's 1.4 million social media followers will see the Nexen Tire High-Performance Play of the Week via social media.
“We are thrilled to partner with an innovative and customer-centric company like Nexen Tire,” says Aaron Teats, president of business operations of the Anaheim Ducks. “We look forward to creating a synergy between our brands across the Southern California market that drives awareness to Nexen Tire’s world-class products in front of our passionate fans at Honda Center.”
The Ducks join Nexen's global sports marketing portfolio, which includes Manchester City, U.S. Formula Drift, AC Milan and BK Mladá.
