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Hankook Wins International Design Excellence Award

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KEYWORDS Hankook

Hankook & Co. has been named a finalist in the International Design Excellence Awards 2021 for its Hankook Platform System (HPS)-Cell project.

"The award-winning HPS-Cell is a modular platform proposed through Hankook Tire’s Design Innovation project, a research project on smart cities and future mobility," say Hankook officials.

"Through joint research, the project puts forward a vision for future driving and solutions that tackle today’s challenges."

Unveiled last November, it visualizes the "transformation of cities by reconfiguring mobility as part of living spaces, rather than a stand-alone vehicle. It’s exists in a future which adopts augmented automation infrastructure and cutting-edge technologies, such as eco-friendly technology, autonomous driving and artificial intelligence."

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