Discount Tire to Launch Fleet Customer Program
Discount Tire is teaming up with InMoment to launch a customer experience program for fleet customers in the B2B segment, “an important component of Discount Tire’s customer base.”
However, “previously we were not able to distinguish between the experience and satisfaction of non-fleet and fleet customers,” says Chris Adams, vice president of fleet/B2B for Discount Tire.
“We rely on the voice of our customers to guide us on our journey of continuous improvement and partnering with InMoment will help segment feedback to better guide effective and targeted efforts to serve B2B clients with a safe and positive experience.”
Using InMoment’s XI Technology to implement touchpoint surveys, Discount Tire “will check in with new fleet customers regarding initial experiences in becoming a customer, measure experiences over time and field exit surveys when a customer decides to end a fleet relationship,” according to company officials.
With more than 1,100 locations, Discount Tire is the largest tire dealership chain in the United States, according to the 2021 MTD 100.