Omni United announced earlier this month a partnership with the Italian automotive design house, GFG Style. The automotive design house will design Omni’s flagship brand, Radar Tires.
Omni United, based in Arlington, Texas, said that this move will take Radar’s product offering to the next level and enhance consumer appeal, keeping the Radar brand top-of-mind for dealers and consumers.
GFG Style is led by father and son, Giorgetto and Fabrizio Giugiaro. Giorgetto Giugiaro is well-known for his success in designing vehicles for high-end original equipment manufacturers. In 1999, he was named the Car Designer of the Century by Global Automotive Elections Foundation. Fabrizio has been active in automotive design, industrial design and the planning and development of car interiors and exteriors for public and private clients for more than 30 years, the company says.
“The time has come to bring more sophisticated and contemporary design elements to the forefront of the tire industry. Omni has partnered with one of the most renowned automotive design companies in the world to meet this need,” says G.S. Sareen, president, CEO, Omni United. “It is our mission to provide our customers with a value product that is focused on premium design. The same people who have designed some of the most iconic car brands will be designing our tires. In 2022, our customers will see an exciting new range of products with cutting-edge designs that will add even better aesthetics to their vehicles.”
The partnership will see a series of design-driven, functional tire ranges planned into 2024, Omni United says. The first range, an extreme off-road tire, is expected to hit the market in the third quarter of 2022. The Renegade-X will be for the off-road enthusiast.
