Black's Tire to Sponsor Gilland, Front Row Motorsports

March 31, 2022

Black’s Tire Service Inc. will be the primary partner of NASCAR Cup Series driver Todd Gilland and Front Row Motorsports for two races in 2022.

The dealership’s colors “will adorn the No. 38 Ford Mustang at the Richmond Raceway in April and again at the Darlington Raceway in May,” say Black’s Tire officials.

Black’s Tire has backed Gilliland and Front Row the past two seasons.

“We enjoy our partnership with Todd, the Gilliland family and Front Row Motorsports,” says Ricky Benton, owner of Black’s Tire, one of the largest independent tire dealerships in the United States, according to the 2021 MTD 100.

“Todd’s move to the NASCAR Cup Series - combined with the new car in the NASCAR Cup Series - has our customers and employees really excited for this season. We’re cheering for Todd and wishing him the best as he steps up into his racing career.”

“It’s been really cool to represent Black’s Tire and their employees and customers the past few seasons,” says Gilliland. “I’m proud to bring them back into the NASCAR Cup Series this year and I want to represent them as best as possible.

“The customers of Black’s Tire are enthusiastic race fans who have a proud history in the sport. It’s an honor to carry that on and I hope to do them proud this year.”