ATD Expands Ironman Line with New All Country HT
American Tire Distributors Inc. (ATD) has expanded its Ironman line with the launch of the Ironman All Country HT, an entry-level, all-season highway touring tire for light trucks, CUVs and SUVs.
The tire is available "in a number of popular sizes between 15- and 20-inch rim diameters," say ATD officials.
Features include a five-rib design combined "with a unique tread element configuration" for improved tread life and reduced irregular wear, according to ATD officials; an optimized pitch sequence "based on tread block geometry and groove dimension" for a quiet ride; enhanced siping for optimal wet surface traction and light snow performance; four wide circumferential grooves and robust construction; and more.
"As part of a renewed commitment to energize the Ironman brand, the All Country HT is the latest in a series of new Ironman passenger car and light truck tires that have been introduced in the last six months." They include:
- The iMOVE PT, an entry-level, all-season passenger touring tire;
- The iMOVE GEN 3 AS, an entry-level, all-season, ultra-high performance tire for high-horsepower sedans, and;
- The All Country AT2, an entry-level, all-terrain/all-season tire for SUVs and light trucks.
"The Ironman brand positions us well to reap significant benefits from consumers seeking an affordable option that doesn't compromise quality," says Steven Liu, senior director, Hercules Tire.
ATD officials recently discussed Ironman's rebranding in this MTD exclusive.