Bridgestone Americas Inc.'s Bridgestone Retail Operations (BSRO) unit has introduced a two-week fundraising competition with NFL players from Tight End University (TEU) in support of Boys & Girls Clubs of America.
The campaign is the latest activation in the Bridgestone Driving Great Futures partnership, which has raised more than $20 million to support Boys & Girls Clubs nationwide since the program’s start in 2015.
“Through customer, employee and partner donations, the Bridgestone Driving Great Futures program has helped address critical transportation and technology needs at Boys & Girls Clubs across the country," says Marko Ibrahim, president, BRSO. "We are excited to capitalize on this momentum and partner with Tight End University to raise even more dollars for local Club kids."
NFL players participating in the 2022 TEU Summit, taking place in Nashville on June 22-24, 2022 will begin a digital fundraising competition to raise donations for the youth organization. Players will compete against one another to see who can raise the most funds for their hometown Boys & Girls Club. The competition will culminate at the TEU Summit on June 23, where the top fundraiser will be revealed and an additional $50,000 awarded to their hometown Boys & Girls Club.
