The Canadian Football League (CFL) and OK Tire have formed a partnership that makes OK Tire the league’s official tire retailer and auto and commercial vehicle service partner.
“We couldn’t be more thrilled to welcome OK Tire to our CFL family,” says Tyler Mazereeuw, chief revenue and marketing officer, CFL.
“OK Tire stretches across the country to serve, support and strengthen communities, and in many ways, that dedication to their customers mirrors our league’s fan-first commitment. Together, I know we’ll create engaging and unforgettable football experiences for Canadians.”
OK Tire will work with the CFL on various grassroots programs from coast to coast. Throughout the season, the OK Tire Community Tour will deliver the Grey Cup trophy to eight OK Tire stores.
‘’As a proud Canadian company, the team at OK Tire shares our country’s passion for the game, and we are excited to join forces with the CFL,’’ says Jim Bethune, president and CEO, OK Tires.
“Wherever CFL fans go – from out west in Vancouver, or to Wolfville, Nova Scotia, this weekend for Touchdown Atlantic, and everywhere in between, OK Tire will be there celebrating the unifying power of the sport to bring communities together.”
