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Bridgestone Taps Microsoft to 'Accelerate' Offerings

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Bridgestone Americas Inc. says a new team-up with Microsoft will help accelerate the company's "portfolio of connected tires and mobility solutions."

Microsoft's Azure suite "will enable Bridgestone to create value for customers, primarily global fleet and OEM customers, by integrating advanced tire analytics to better understand tire wear and casing health to maximize tire retreading and inform when tire maintenance may be needed," note Bridgestone officials.

Both Bridgestone and Microsoft will continue to use Microsoft's Connected Vehicle Platform to capture and analyze tire data in real-time.

"We know that uptime, driver safety and the total cost of ownership are paramount for fleets," says Paolo Ferrari, president and CEO of Bridgestone Americas.

"The Connected Vehicle Platform allows us to provide insights through each of these lenses, as well as others, using data directly from the tire to unlock value that otherwise remains untapped."

Bridgestone also will use Azure to further streamline and modernize its core tire business and IT functions, among other efforts.

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