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TBC Names Clif Armstrong Director of Commercial Sales

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Clif Armstrong will lead TBC's commercial tire business.

| Photo Credit: Clif Armstrong

TBC Corp. has named commercial tire veteran Clif Armstrong director of commercial sales. In this role, Armstrong will lead all efforts surrounding the growth of TBC Brands’ commercial tire business.

"For nearly 30 years, Clif has led the strategic development of the commercial tire business for several tire manufacturers, including Continental Tire as director of commercial tire marketing in the Americas," according to TBC officials, as well as "president of Pirelli Industrial Tire North America (part of the Prometeon Tyre Group) and Marangoni Tread North America, a worldwide recognized leader in retreading technology, as president and CEO. He also served on the board of directors for Systeme De Rechapage RTS and Marangoni Tread North America from 2019 to 2021."

“Through his vast knowledge in the commercial tire and retreading industry, in addition to his extensive customer-centric sales and management experience, I am confident that Clif will lead the TBC Brands commercial team into our next phase of growth,” says Geoff Doster, president and COO, TBC Brands and TBC International.

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