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Mike Broberg to Replace Jack Cuniff as Les Schwab CEO

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Mike Broberg will become CEO of Les Schwab Tire Centers in early 2023.

| Photo Credit: Les Schwab

Les Schwab Tire Centers Inc. has announced that Mike Broberg will become its new CEO in early 2023. He will replace Jack Cuniff, Les Schwab's CEO since 2018, who will retire at the end of 2022.

Cuniff will become chair of Les Schwab's board when the transition is complete.

Broberg currently serves as Les Schwab's chief financial officer, a position has has held for the past four years.

With 460 company-owned stores, Les Schwab is the fifth largest independent tire dealership in the United States, according to the 2022 MTD 100.

“During his time as chief financial officer, Mike has been an integral leader in pursuing the company's strategy of growth and development,” says Cuniff.

“I have complete confidence in his ability to carry our great company forward and build on our tremendous success.”

The Bend, Ore.-based dealership's board launched a national search for Les Schwab’s next CEO after Cuniff shared his intention to retire earlier this year.

“We were incredibly fortunate to have had not only strong national interest, but also highly qualified internal candidates already on our executive management team,” notes Cuniff.

“I am honored to take on this important role," says Broberg.

"We’ve accomplished outstanding results over the last several years and we’ll continue to build on those results to achieve great things going forward.  We are fortunate to have amazing employees dedicated to doing the right thing every day.”   

“Last year was the most successful in Les Schwab history, despite many challenges that included the ongoing pandemic and supply-chain issues," says Cuniff. "While the challenges continue, the company is strong and well-positioned for further growth and success."

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