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Former TIA CEO Littlefield to Receive Achievement Award

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Dr. Roy Littlefield, former CEO of the Tire Industry Association, will receive the WTC Lifetime Achievement Award.

| Photo Credit: TIA


The Specialty Equipment Market Association’s (SEMA) Wheel & Tire Council (WTC) will present Dr. Roy Littlefield, former CEO of the Tire Industry Association, with its WTC Lifetime Achievement Award on Nov. 1.

The presentation will take place during the SEMA Show in Las Vegas. Nev.

Stuart Gosswein, who served SEMA for four decades, also will receive the WTC Lifetime Achievement Award.

Littlefield, who retired from TIA last year, joined the National Tire Dealers & Retreaders Association, the precursor to TIA, in 1979.

"Littlefield dedicated his career to growing TIA’s membership, supporting training programs for technicians and utilizing legislative influence to create awareness of industry areas of focus and creating positive change," say WTC officials.

“Roy has been a stalwart leader in our industry and a fighter for the betterment of technicians for years,” adds Todd Steen, WTC chair. “As this year’s recipient of WTC’s Lifetime Achievement Award, Roy sets the bar high for the selection of future nominees. He epitomizes service over self and will always be known as one of the greatest cheerleaders of our industry.”

Click here for more about Littlefield's career and accomplishments.

Gosswein, who joined SEMA in 1983, "dedicated four decades to serving SEMA by protecting the association’s interests through government affairs initiatives," according to WTC officials.

"He started as regulatory affairs manager and eventually became senior director of federal government affairs. Specializing in regulatory issues for the automotive aftermarket, Gosswein also serves on the board of directors for the Off-Road Business Association."

Gosswein retired from SEMA in 2022.

“Stuart is known for dedication, insight and tenacity,” says Steen. “Throughout Washington and SEMA, he has earned a reputation for getting a task done - no matter how difficult the job would be. A Lifetime Achievement Award is a small way to say thank you for giving four decades to the automotive aftermarket, but his service represents the countless wins and protections implemented for the industry."

In addition, WTC will induct Greg Parker into its Hall of Fame.

"Parker previously served within the SEMA Educational Task Force, SEMA Scholarship Committee, SEMA Cares and eventually took the chairman’s role of the Wheel & Tire Council in 2017," say SEMA officials. "Soon to be the newest inductee of the WTC Hall of Fame, Parker’s induction is a testament to his passion for educating and creating a brighter future for SEMA members and the wheel and tire industry."

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