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Tire Pros University Studies the 'Psychology of Sales'

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Tire Pros University Studies the 'Psychology of Sales'

Tire Pros has kicked off its Tire Pros University (TPU) summer training series with an emphasis on the “Psychology of Sales.”  TPU is designed for owner principals and their selling associates in two half-day workshops.

“The focus for this year’s TPUs was developed through a collaboration with Tire Pros Dealer Councils and the feedback gained from multiple dealer surveys administered each year," says Wes Stephenson, vice president of Tire Pros operations. "The primary objective is to identify the training the dealers believe will have the most positive impact on their sales and profitability,”

This year, Tire Pros has partnered with Baker Communications Inc. to help deliver the message at 20 TPU sessions across the country through the end of September. Baker is a global business training organization with several Fortune 500 business clients, and has helped more than 1.5 million sales professionals.

The training explores how to put the customer first, how to build trusted relationships with multiple customer types, and how to drive loyalty and brand advocacy.

The TPUs are the flagship of the Tire Pros training effort designed to help independent tire dealers be more successful and profitable in today’s retail environment. Tire Pros is a division of American Tire Distributors Inc. Members operate more than 725 retail locations across the U.S.

“We’ve built a coast to coast network of Tire Pros locations, and it’s time to leverage that network into a competitive retail brand with a unique consumer experience," says Bob Bittner, director of store operations for Tire Pros. "An experience that brings consumers all of the benefits they expect from a quality national retailer, delivered by locally invested independent tire professionals. It’s time for the customer to find out about Tire Pros.”

For more information about TPU and training programs available, please contact Quick Chadwick, director of marketing at To learn more about Tire Pros, visit

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