Point S Is on Track to Become 3rd Largest Independent Network by 2020
Point S Canada held its first annual congress June 1-2, 2016, and celebrated the growth of Point S Development in North America. The company says it is ahead of schedule in introducing the brand in both Canada and the U.S.
Fabien Bouquet, CEO of Point S international HQ and Point S North America, said in one year the Canadian and American master franchisees (respectively Unimax group and Tire Factory Inc.) have already rebranded 290 points-of-sales with the Point S name among the 800 retail locations both networks are representing.
They plan to rebrand 60 more by year end and reach 350 revamped points-of-sale in total.
“We are very proud of the work made by our North-American colleagues”, said Bouquet. “The rebranding of their points-of-sales is very qualitative and we are glad to see that our banner is so well represented on the American continent.”
He also underlined the achievement of Point S North America in marketing and purchasing domains with efficient advertising campaigns in various media. The brand is using “No Stress, with Point S” in these sell-out campaigns, through a trade marketing program, Point S preferred suppliers, and their brands.
The growth in the first year allowed Point S to confirm its objective: become the third largest independent tire dealer network in North America within 2020.
Read more of the plans for Point S in the U.S.:
See photos of Tire Factory stores rebranded as Point S: