Why in the world would any global tire manufacturer want to enter the ultra-competitive truck tire market in the U.S. and Canada at this time? Especially given the strength (ask any domestic retreader) of low-cost radial imports in the market?
But Pirelli is no ordinary brand, according to Clif Armstrong, president TP Commerial Solutions LLC, a new division of Pirelli Group’s TP Industrial in Milan, Italy.
When his team, complete with engineers, salespeople and marketers, is finalized, and the thousands of tires being tested are ready to hit the market, Armstrong believes Pirelli will be able to compete in the premium tier.
How far along is he? What tires will be out of the blocks first? And who is the "mysterious" man helping him behind the scenes?
Modern Tire Dealer Editor Bob Ulrich, back from hiatus, has the answers to those questions in his latest blog, "The Latest Scoop on Pirelli Truck Tires in the U.S. (and Canada)."
If you are a commercial tire dealer in North America, what are your thoughts on Pirell entering the truck tire market? Read the blog, then let us know what you think by leaving a comment!
