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Sullivan Tire and Yokohama Are Helping Build an Eco-Friendly Playground

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Sullivan Tire Co. is joining Yokohama Tire Corp. in the tire manufacturer’s cause marketing partnership with KaBoom! to build an eco-friendly playground in Rockland, Mass.

KaBoom! is a national non-profit dedicated to ensuring that all kids get a childhood filled with the balanced and active play needed to thrive.

In addition to Sullivan Tire and Yokohama, the Rockland Park Department, Town of Rockland; Play Areas for Rockland Kids (P.A.R.K.) and approximately 200 volunteers from the community will build the playground.

“We’re honored to work with Paul Sullivan and the Sullivan Tire team on this playground build, which will bring kids in Rockland a fun, safe place to play,” says Alan Holtschneider, director of marketing for Yokohama.

“Sullivan Tire has been a fixture in the area for more than 60 years and is known for constantly giving back to the community. This new playground will benefit kids and their families for years to come.”

Yokohama, Sullivan Tire and KaBoom! have already met with local parents and their children to help design the playground and pick out color schemes and equipment for the kids to play on, including new environmentally safe, “Cradle to Cradle”-certified playground apparatuses from Playworld Systems.

“We’re grateful that Yokohama approached us with the opportunity to work with KaBoom!,” says Paul Sullivan, vice president of marketing at Sullivan Tire. 

“Rockland was our choice for this build because it is the town that we were founded in and have called home for over 60 years. It is a community that is very near and dear to Sullivan Tire and we welcome the chance to give back to the families in the area whenever possible. We hope this playground will be a fun fixture for kids and families of all abilities within the community for years to come.”

Holtschneider says another build with KaBoom! will be announced in the future. Yokohama has a multi-channel partnership with the organization, which is also the charity recipient of the Yokohama Tire LPGA Classic in Prattville, Ala., May 5-8. All proceeds from the annual tournament will fund future playground builds to help kids get the recommended 60 minutes of daily physical activity they need to become healthy and fit.

“Yokohama and Sullivan Tire are truly committed to helping us reach our goal of bringing balanced and active play to kids,” says Lysa Ratliff, KaBoom! vice president, corporate partnerships. “This will be a total team effort to help the community and its children.”

For more information on Yokohama’s product line, visit

Sullivan Tire is a locally owned, family business founded in Rockland, Mass., by Robert Sullivan in 1955. Today Sullivan Tire is New England’s home for automotive care and commercial truck service with over 100 locations throughout Massachusetts, New Hampshire, Connecticut, Rhode Island and Maine. For more information about Sullivan Tire or to find a location, visit

KaBoom! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBoom! has collaborated with partners to build, open, or improve nearly 16,300 playgrounds, engaged more than one million volunteers, and served 8.1 million kids. To learn why #playmatters and why cities are embracing #playability, visit

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