Balkrishna Industries Ltd. (BKT) continued to build its brand internationally through sponsorship of the Monster Jam World Finals in Las Vegas, Nev., in March.
The Grave Digger Monster Truck racing team won the Racing Champion title.
Monster Trucks faced the finals’ arena equipped with the BKT Monster Jam Tire, a purpose-built tire specially designed for Monster Jam by BKT, the event’s official and exclusive tire manufacturer.
BKT says it made itself known not only in the stadium, but also in the Pit Party area, open to all fans and enthusiasts. An customized Monster Truck with BKT logo, colors and, obviously, tires, caught the eye of the public, tempting the visitors to the Pit Party area. Surprises and gadgets captivated kids as well as adults, before the beginning of the show, according to BKT.
From 2014 to 2018, BKT is bound by an exclusive contract to Feld Motor Sports, the promoter of the Monster Jam events which every year thrills over four million spectators all over the world.
BKT says its sponsorship of Monster Jam has once more proved to be successful in terms of visibility and media exposure, strengthening both brand awareness and recognition internationally.
(BKT) is an Indian-based tire manufacturer. The BKT group offers off-highway tires specially designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV and gardening sector. BKT sells more than 2,300 products in over 130 countries.For more information, visit www.bkt-tires.com.
