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TBC Puts the Spotlight on Sumitomo Tires at MATS

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TBC Brands is highlighting its Sumitomo tires during the 2016 Mid-America Trucking Show, March 31-April 2, 2016, in Louisville, Ky.

A variety of application-specific Sumitomo products will be featured at the show, including the all new ST778+ SE, Sumitomo’s next generation SmartWay verified line-haul steer tire.

“MATS is a prime opportunity for us to showcase Sumitomo’s full line of products and services available to the North American transportation market,” says Bill Dashiell, senior vice president of commercial products for TBC Brands. “With our recently added products catering to the industry’s changing needs, Sumitomo is positioning itself to perform similarly to higher tier products while driving down operating cost per mile in all applications.”

In addition to having the opportunity to learn about featured products, MATS participants also will have a chance to win a choice of premium Sumitomo steer, drive or trailer tires through the daily commercial truck tire giveaway. Participants can enter the daily drawing by registering at the Sumitomo booth, #12168 in the North Wing. Additional giveaway details will be available at the booth.

For more information about TBC Brands, a subsidiary of TBC Corp., visit

For more information about MATS, visit

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