Tech International of Johnstown, Ohio, hosted its first Tech International Distributor Expo, an event for its entire distribution sales network.
The event was held in March at the Hyatt Regency in downtown Columbus, Ohio. Opening day featured the Johnstown High School Big Red Band, which marched the group to the Expo show floor.
The objective of the Expo was to offer Tech distributors an opportunity to get hands-on training from 28 participating suppliers. Those suppliers displayed a variety of products that Tech offers for use by tire servicers and dealers, commercial fleets, automobile dealers, and retread facilities. Seminars also offered business finance advice to best practices in marketing and social media. The Expo also featured the complete line of tire repairs and chemicals manufactured under the Tech brand.
“The Expo is a great opportunity for our distributor customers to get up-to-date on the complete range of products that their customers need," said Carol Rice, vice president of marketing for Tech International. "The synergies obtained by bringing together suppliers, distributors, sales, marketing, and more were amazing, and we received nothing but positive feedback from all participants. We already are planning next year’s Expo.”
Founded in 1939 and based in the U.S., Tech International is a producer and distributor of tire repair and wheel service products. For more information visit www.tech-international.com.
