Kenda Rubber Industrial Co., Inc. has named Parrish Tire Co. its authorized distributor for four states in the southeast region covering Virginia, North Carolina, South Carolina, and Georgia.
Parrish will provide daily service to the network of Kenda Traction retailers in the territory. Kenda is introducing several high impact tires this spring, including the Klever S/T CUV and the Klever H/T2. Kenda says Parrish will enable its regional distributors to provide increased inventory support for the new products.
Parrish Tire Co. was established in 1946 by J.H “Shorty” Parrish as a single location retail and commercial tire store in Winston-Salem, N.C. Now in its 70th year, the company distributes major brand and private label tires, as well as provides associate dealer programs and marketing support to retail and commercial tire dealers throughout the Southeast.
“With distribution centers in Georgia, North Carolina, and Virginia, Parrish Tire Co. we are well situated to offer the expanding Kenda Traction dealer network timely and reliable access to a variety of distribution services tailored to the needs and priorities of each dealer,” says Bill Jackson, vice president of Parrish.
“As the Kenda product portfolio continues to grow, we expect dealers not only to benefit from the strength and consistency of our inventory, but also the opportunity to sell profitably a wider variety of Kenda products to a wider variety of customers.”
Founded in 1962, Kenda has 11,000 employees among its operations in Taiwan, China, Vietnam, Indonesia, United States and Germany.
American Kenda Rubber Industrial Co. Ltd., which does business as Kenda USA, is headquartered in Reynoldsburg, Ohio.
For more information on Kenda and its products, visit www.kendatire.com.
