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Yokohama Prepares to Bowl Over Geneva Motor Show Attendees

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Yokohama Rubber Co. Ltd. will participate in the 2016 Geneva International Motor Show. The 86th edition of the show will be held March 3–13.

The company’s booth will promote Yokohama's latest cutting-edge tire technologies, including two concept tires.

1. The latest aerodynamics concept tire features a side fin design that controls airflow around the tire to reduce fuel consumption and increase stability.

2. Another concept tire was designed with latest technologies for reducing tire weight.

Visitors also will be introduced to the Advan Sport V105, a global flagship tire that has been adopted as original equipment on several of the world’s leading high-performance cars.

Another tire to be introduced will be “BluEarth-A AE50 Chelsea Edition, which was developed in celebration of Yokohama's partnership agreement with the Barclay’s Premier League Champions Chelsea Football Club. The tire bears the logo of the soccer team.

Yokohama Rubber will hold two Media events prior to the start of the show at Booth No. 4231 in Hall 4. On March 1, it will announce the world premiere of new tires. On March 2, it will conduct a Q&A interview with Chelsea FC first-team Manager Guus Hiddink and Chelsea FC Managing Director Christian Purslow.

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