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Goodyear Likes the Feel of the OE Fit

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Goodyear Likes the Feel of the OE Fit

Goodyear Tire & Rubber Co. is indisputably the top dog when it comes to original equipment fitments. And even though most of the 2016 fitments the company is highlighting during the 2016 North American Dealer Conference aren’t a surprise, they’re still a mighty big deal.

Those OE fitments lead to strong replacement tire sales. Scott Rogers, chief marketing officer, told Modern Tire Dealer Editor Bob Ulrich, “It’s all about having the right fitments that drive consumers to you for replacement pull-through.”

Of the top five selling vehicles, take a guess how many will roll on Goodyear OE tires in 2016. Then read Ulrich’s blog from the Goodyear conference in Washington, D.C., to find the answer.

Also, make sure you’re following MTD on Twitter. Ulrich is tweeting like a canary @MTDMagazine from the show. If you spot him, snap a photo and tag @MTDMagazine!

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