BFGoodrich tire to ´star´ in movie

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The 24-inch BFGoodrich g-Force v T/A KDW makes its silver screen debut next month.

The tire will appear on a Lincoln Navigator in "Are We There Yet?," which will be shown in theaters throughout the country.

"This is just another way in which we can reach a large audience of consumers and influence their tire purchase decision," says Scott Dishman, communication manager for Michelin North America Inc.´s BFGoodrich brand.

Michelin only provided the tires; it did not pay for product placement, according to a spokesman.

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