BFGoodrich tire to ´star´ in movie
The 24-inch BFGoodrich g-Force v T/A KDW makes its silver screen debut next month.
The tire will appear on a Lincoln Navigator in "Are We There Yet?," which will be shown in theaters throughout the country.
"This is just another way in which we can reach a large audience of consumers and influence their tire purchase decision," says Scott Dishman, communication manager for Michelin North America Inc.´s BFGoodrich brand.
Michelin only provided the tires; it did not pay for product placement, according to a spokesman.