Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

BFGoodrich tire to ´star´ in movie

Order Reprints

The 24-inch BFGoodrich g-Force v T/A KDW makes its silver screen debut next month.

The tire will appear on a Lincoln Navigator in "Are We There Yet?," which will be shown in theaters throughout the country.

"This is just another way in which we can reach a large audience of consumers and influence their tire purchase decision," says Scott Dishman, communication manager for Michelin North America Inc.´s BFGoodrich brand.

Michelin only provided the tires; it did not pay for product placement, according to a spokesman.

Related Articles

Up to Speed: Yokohama gets screen time in new movie

Falken Tire Brand Ready to Play Ball in All-Star Game

BFGoodrich tire to be featured in new game

You must login or register in order to post a comment.