Erik Olsen, formerly of Michelin North America Inc. (MNA), is TBC Corp.´s new senior vice president and chief marketing officer, a newly created position.
Olsen will be responsible for the development of TBC´s proprietary brands, with an immediate focus on the company´s retail segment, which includes Big O Tires Inc., Tire Kingdom Inc., Merchants Inc. and National Tire & Battery. He will work closely with TBC´s marketing and advertising groups and will report directly to TBC CEO and President Larry Day.
Olsen most recently served as MNA´s vice president of sales.
