TBC names Olsen senior VP

Order Reprints

Erik Olsen, formerly of Michelin North America Inc. (MNA), is TBC Corp.´s new senior vice president and chief marketing officer, a newly created position.

Olsen will be responsible for the development of TBC´s proprietary brands, with an immediate focus on the company´s retail segment, which includes Big O Tires Inc., Tire Kingdom Inc., Merchants Inc. and National Tire & Battery. He will work closely with TBC´s marketing and advertising groups and will report directly to TBC CEO and President Larry Day.

Olsen most recently served as MNA´s vice president of sales.

Related Articles

TBC Corp. names Erik Olsen chairman

Goodyear names Copeland to senior VP post

Pep Boys names senior VP

You must login or register in order to post a comment.