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SEMA, AFTERMATH: Yokohama introduces three Advan lines

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As announced on www.moderntiredealer.com on October 28, Yokohama Tire Corp. showcased its new Advan line at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

Motorsports is the foundation on which Yokohama´s new ultra-high performance tire was built. Three Advan lines will be introduced in the United States market in 2005.

1. Advan Neova. Designed and engineered to extract the highest level of grip, it has "has controllability in both dry and wet conditions," according to the company. The Advan Neova will be available in sizes that will fit high-end performance sports cars.

2. Advan Sport. The new flagship ultra-high performance tire offers performance at a very high level, giving not only excellent handling and steering response, but also exceptional wet pavement traction, a comfortable ride, and low noise characteristics. (The tire, in a 20-inch size, is standard equipment on the Continental GT from Bentley Motors.)

3. Advan S/T. Engineered specifically for the new generation of ultra-high-performance SUVs, the tire´s speed ratings meet or exceed requirements from original equipment manufacturers.

Also at the SEMA Show, Yokohama introduced the latest addition to its Avid family, the all-season Avid TRZ (for "Three Ride Zones").

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