Cooper tire launches online advertising tool kit

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Cooper Tire & Rubber Co. has introduced a new online advertising tool kit for its dealers at

The kit includes 12 easy-to-use, high-quality newspaper advertisement templates for a successful local print advertising campaign, says the company.

By using the tool kit, dealers are able to individualize their ads with their own taglines and messages with numerous graphic images. The images provided in the tool kit vary in size and demographic target, and include images of all Cooper tires and logos for each collegiate conference sponsored by Cooper Tire.

"This tool kit is part of our commitment to continually expand and strengthen the services we deliver to our thousands of dealers across North America," said Laura Goetz, manager, Cooper Tire advertising. "By helping our dealers maximize their advertising efforts, we believe they will increase their visibility and expand their customer base within their markets."

Cooper Tire also is encouraging its dealers to provide comments and suggestions about the new tool kit, emphasizing the company´s desire to ensure that they "don´t give up a thing" in the services provided to its dealers.

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