Retail

O.K. Tire Stores partners with Canadian Football League

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Langley, British Columbia-based O.K. Tire Stores Inc. has signed a multi-year deal to help sponsor regular season Canadian Football League games, plus the league's divisional play-offs and championships.

"Our involvement will culminate with a national consumer promotion," says Bruce Hawley, O.K. Tire Stores' director of dealer support and communication.

O.K. Tire Stores is the 7th largest tire distribution group in North America with 215 franchises, according to Modern Tire Dealer data. It reported $218 million (Canadian) in sales for the year 2000.

The company sells Bridgestone, Dunlop, Denman, Firestone, Kelly, Kumho, Nankang, Toyo, Marshal and Republic brand tires.

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