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Pirelli Tire North America (PTNA) has named Peter Tyson vice president of advertising, public relations and motorsports.

Tyson, a lifelong racing enthusiast, recently moved from Milan, Italy, to Kennesaw, Ga., located between PTNA's headquarters in Rome, Ga., and the Road Atlanta race track.

He joined Pirelli & Cie SpA's United Kingdom subsidiary in 1984 as director of marketing. In 1993, he was promoted to director of global brand support for Pirelli Pneumatici SpA in Milan. The move expanded his responsibilities but reduced his racing activities.

He has organized a number of highly successful international press conferences over the last 11 years, the most recent at Road Atlanta.

"Right now, my total focus is on helping Guy Mannino, president and CEO of PTNA, to expand Pirelli’s business interests in North America," says Tyson. "I am delighted to be situated here in the states full time and not having to shuttle back and forth to Europe."

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