U.S. Auto Care reports sales increase
Dearborn Heights, Mich.-based U.S. Auto Care LLC's sales are up 37%, year to date.
"We are continuing to see our business grow as we have rounded the corner on one year for nine out of our 13 stores," says U.S. Auto Care President Steve Wilson.
U.S. Auto Care's outlets, which are located in the greater Detroit area, are Big O Tires Inc. franchises.
Wilson reports that Big O brand awareness has improved among the dealership's customers.
He credits the company's success to "our consistent and aggressive marketing campaign that includes weekly print ads in most major newspapers, along with direct mail once a month, followed by reminder post cards."