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Up-selling as easy as one-two-three, says Walker

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Tenneco Automotive has designed marketing and merchandising tools to help vehicle service providers recapture lost margins by selling premium exhaust components.

"Many shop professionals aren't comfortable communicating the value of a premium product because they don't have the merchandising materials to back them up," said Terry Heffelfinger, director of marketing-exhaust for Tenneco Automotive.

The company is going to solve that problem with a wide range of point-of-purchase materials that demonstrate the benefits of the company's premium Quiet-Flow 3 replacement muffler with its new internal CF Technology coating that enhances resistance to rust-through.

"With these high-impact selling tools, the up-sell is literally a simple one-two-three process," Heffelfinger said.

"Selling up a customer to premium is a fast, easy process when you can demonstrate tangible benefits like O.E.-type sound characteristics, exceptional fit and extended service life."

For more information on the company's sales and merchandising tools, visit the company's Web site, www.walkerexhaust.com.

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