Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

Cooper rolls out new ad campaign

Order Reprints

Cooper Tire & Rubber Co.'s new ad campaign focuses on consumer trust and is aimed at a "younger, broader audience," say Cooper officials.

The program will include TV commercials and print ads "that position Cooper as a brand consumers can trust," according to Pat Brown, Cooper Tire vice president of advertising and communications.

Broadcast spots will air on national cable networks starting this month.

Print ads will start running this June in select national publications like Popular Mechanics and Redbook, among others.

Related Articles

Yokohama rolls out new ad campaign

Double Coin rolls out new ad campaign

Uncle Cooper Offers Tire Advice In New Ad Campaign

You must login or register in order to post a comment.