Cooper Tire & Rubber Co.'s new ad campaign focuses on consumer trust and is aimed at a "younger, broader audience," say Cooper officials.
The program will include TV commercials and print ads "that position Cooper as a brand consumers can trust," according to Pat Brown, Cooper Tire vice president of advertising and communications.
Broadcast spots will air on national cable networks starting this month.
Print ads will start running this June in select national publications like Popular Mechanics and Redbook, among others.
