Del-Nat names Mayfield marketing VP

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Jim Mayfield is Del-Nat Tire Corp.'s new vice president of marketing.

He replaces Dennis Cates, who has left the company to pursue other opportunities, according to Del-Nat officials.

Mayfield will be responsible for Del-Nat's consumer and commercial marketing programs.

He will report directly to Del-Nat President Dan Hunter.

Mayfield was with Continental Tire North America Inc. for nine years before joining Del-Nat, rising to the position of director of General brand management.

Prior to that, he spent 13 years at Michelin North America Inc. in a variety of capacities, including district commercial tire sales manager for the company's Northwest United States region.

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