Jim Mayfield is Del-Nat Tire Corp.'s new vice president of marketing.
He replaces Dennis Cates, who has left the company to pursue other opportunities, according to Del-Nat officials.
Mayfield will be responsible for Del-Nat's consumer and commercial marketing programs.
He will report directly to Del-Nat President Dan Hunter.
Mayfield was with Continental Tire North America Inc. for nine years before joining Del-Nat, rising to the position of director of General brand management.
Prior to that, he spent 13 years at Michelin North America Inc. in a variety of capacities, including district commercial tire sales manager for the company's Northwest United States region.
