Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

Goodyear, Yokohama hire new PR firms

Order Reprints

Goodyear Tire & Rubber Co. has selected Coyne Public Relations as its new PR firm, while Yokohama Tire Corp. has hired PCGCampbell to be its PR agency.

"Coyne PR impressed us with a combination of solid strategic thinking, creative tactical ideas and great collaborative chemistry," say Goodyear officials.

Yokohama officials say PCGCampbell will be responsible for developing and implementing a strategic corporate communications campaign for the company that will include media relations, product launches, and other functions.

"Yokohama has had a close relationship with PCGCampbell's executive management for more than 15 years, and we're very confident they'll assist us in taking our communications and brand to a higher level," said Jim MacMaster, executive vice president of Yokohama's business division.

Related Articles

Goodyear names new PR chief

Goodyear adds two new PR agencies

Law firms jockey for position against Goodyear following the discovery of accounting errors

You must login or register in order to post a comment.