Retail

Goodyear, Yokohama hire new PR firms

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Goodyear Tire & Rubber Co. has selected Coyne Public Relations as its new PR firm, while Yokohama Tire Corp. has hired PCGCampbell to be its PR agency.

"Coyne PR impressed us with a combination of solid strategic thinking, creative tactical ideas and great collaborative chemistry," say Goodyear officials.

Yokohama officials say PCGCampbell will be responsible for developing and implementing a strategic corporate communications campaign for the company that will include media relations, product launches, and other functions.

"Yokohama has had a close relationship with PCGCampbell's executive management for more than 15 years, and we're very confident they'll assist us in taking our communications and brand to a higher level," said Jim MacMaster, executive vice president of Yokohama's business division.

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