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SEMA, DAY TWO: TRIB on satellite radio is 'bigger than ever'

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The Tire Retread Information Bureau's (TRIB) Sirius Satellite Radio segments have become "a major part of our activities," according to TRIB Managing Director Harvey Brodsky.

"We've been told we will be part of (Sirius') Open Road Cafe for as long as we want to be."

Open Road Cafe is repeated three or four times during the week, according to Brodsky.

TRIB receives up to six calls a day from listeners who have questions about retreads.

"They're happy to have an arm's length, objective organization to call."

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