A set of Cooper Tire & Rubber Co.'s Zeon XST tires was recently featured on an episode of TLC's car makeover show, Overhaulin'.
The tires were mounted on a '65 Ford pickup truck that was modified for the program.
"Product integration, the seamless insertion of brands and products into the storyline of popular TV shows, is one of the ways we're making sure our brand stays top of mind with auto enthusiasts," says Dave Craig, director of North American advertising for Cooper.
