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Big O names marketing VP

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Big O Tires Inc. has named Steve Seffens to vice president of marketing, a new position.

"Steffens will move over from his current position as a division vice president for the Western Division of the company," say TBC Corp. officials. (TBC owns Big O.)

His new duties include working with Big O's marketing and advertising groups to build the Big O brand "and to continue efforts to bring a retail focus to the company's advertising and promotional efforts."

Steffens has more than 35 years experience in the automtive industry.

Big O has more than 560 franchised stores.

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