Cooper unveils 'microsites'

Cooper Tire & Rubber Co.'s new "microsites" are geared toward auto enthusiasts and tuner customers, two "Web-savvy" consumer groups, according to Cooper officials.

"We launched these microsites as the first phase of a strategic rebranding initiative targeted to a valuable group of niche customers," says Dave Craig, Cooper's director of North American advertising.

Both sites can be accessed through Cooper's zeontires.com Web portal.