Cooper unveils 'microsites'

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Cooper Tire & Rubber Co.'s new "microsites" are geared toward auto enthusiasts and tuner customers, two "Web-savvy" consumer groups, according to Cooper officials.

"We launched these microsites as the first phase of a strategic rebranding initiative targeted to a valuable group of niche customers," says Dave Craig, Cooper's director of North American advertising.

Both sites can be accessed through Cooper's Web portal.

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