Goodyear announces ride-and-drive program

Order Reprints

Goodyear Tire & Rubber Co. will give tire retailers a chance to test drive its tires via a series of ride-and-drive events.

Goodyear plans to demonstrate its Assurance and Eagle lines at 22 cities, while its Wrangler and Fortera lines will visit 30 cities.

"Our intention is to create an experience for our retailers that allows them to feel the performance of these products," says Melissa Montisano, Goodyear's segment marketing manager for passenger tires.

Related Articles

Tenneco offers Monroe ride & drive classes

Ride and drive: Yokohama goes on 13-city tour

Monroe Ride & Drive programs expanded to 40 markets for 2004

You must login or register in order to post a comment.