SilentArmor demand exceeds expectations, say Goodyear
Orders for Goodyear Tire & Rubber Co.'s SilentArmor light truck tires "are tracking ahead of launch rates for Assurance," which Goodyear Chairman and CEO Bob Keegan called the most successful product launch in the tiremaker's history.
Keegan told investors earlier today that Goodyear is very pleased with SilentArmor's market acceptance.
Goodyear's sales for the first quarter of 2005 totaled $4.8 billion, a 1Q record for the company.
Its revenue-per-tire grew 3% in North America during the first three months of the year.
Goodyear officially introduced the Goodyear Fortera featuring SilentArmor Technology and the Wrangler featuring SilentArmor Technology this past January.