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Goodyear, Yokohama will raise consumer tire prices

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Goodyear Tire & Rubber Co. and Yokohama Tire Corp. will increase their consumer tire prices effective June 1. Goodyear will raise prices up to 5%; Yokohama will raise prices up to 7%.

Goodyear: Increases will affect the Goodyear, Dunlop and Kelly brands, plus the Akron, Ohio-based tiremaker's private and associate brands.

A Goodyear spokesman told moderntiredealer.com that the increases are necessary due to rising raw material and energy costs.

Yokohama: Prices will be increased "across the board" on Yokohama, Mohawk and private brand consumer tires. Additional in-line adjustments will be made (detailed pricing will be provided to dealers prior to the actual increase).

The company has cited "the continued escalation of petroleum-derived material costs, energy cost increases, freight cost increases and social cost adjustments" as the reason for the increase.

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