Yokohama's German subsidiary to oversee marketing/sales efforts
Yokohama Rubber Co. Ltd. made its European office in Dusseldorf, Germany, a subsidiary called Yokohama Europe GmbH. It will oversee Yokohama's European marketing and sales strategies.
The move is part of efforts to strengthen Yokohama's marketing strategy by more closely managing local operations, the company says. The new company will help reinforce sales by concluding comprehensive contracts with leading store chains around Europe and by accelerating original equipment marketing to European automakers.
Yokohama has sales companies in 10 countries in Europe, notably in the United Kingdom, Italy, Switzerland, Sweden, Germany, Austria, Denmark, Belgium, Spain, and Russia (established in April 2005).