Retail

TCI debuts C3 commercial customer service program

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TCI Tire Centers Commercial Division is launching a new program designed to supply local-billed customers with additional service programs to help lower their tire operating costs.

Called "C3" for Centered on Customer Commitment, all program elements will be launched by June 1, 2005.

"We closely monitor how we work with our customers through surveys and input from the field and the new C3 program is aimed at providing additional tools to enhance their business and provide improved service," said Randy Gaetz, vice president of commercial sales and marketing, TCI Tire Centers Commercial Division.

"The new program includes a service guarantee, a customer information center, a co-branded fuel credit card, a customer referral program, an emergency road service program and extensive national coverage. These options provide our customers with access to new services that will help contribute to their bottom line.

"The C3 program raises the level of commitment that TCI is making to the commercial truck tire service business," Gaetz said.

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