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Goodyear appoints executives for Chinese, Asian markets

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The Goodyear Tire & Rubber Co. has appointed John Tseng as chairman and president, Goodyear Greater China. Mike Martens, previously managing director for Goodyear in China, has been named director of business development for Asia-Pacific responsible for regional business development.

Tseng previously served as corporate vice president and general manager digital and film imaging systems for the Eastman Kodak’s North Asia operations.

"John's leadership and experience were essential to achieving Kodak’s outstanding success in China," said Pierre Cohade, Goodyear's president of the Asia-Pacific strategic business unit. "His deep understanding of the retail and wholesale structure of China and tremendous knowledge of the Chinese market will prove invaluable for Goodyear as we aggressively pursue additional market opportunities in China."

Martens has extensive experience in China, as well as experiences in five other countries, which "will be critical to pursue the company’s aggressive growth strategies in Asia,” Cohade said.

"These two appointments are significant steps in our overall future strategy for this region."

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